Understanding UX Design
User experience (UX) refers to any interaction a user has with a product or service – in most cases this will be the user interaction with your website or mobile application.
What is UX about
UX is all about making the user’s experience as enjoyable as possible, whilst also leaving them happy because it has added value to their experience. Taking the time and effort to make your UX as easy and efficient as possible is key to any website or brand. The importance of UX is often overlooked, if a website is layed out poorly or loads slowly – the user is more likely to leave and not return.
How to make UX effective
Using plenty of whitespace, punchy headlines, making the pages look similar and being consistent with the overall design throughout your website will help the user experience. Your copy needs to be written by someone who fully understands your brand, whilst ensuring it is clear and easy to understand.
Top Tips for UX Design
Here are our top tips on UX Design:
- Create your website or mobile application with the end user in mind
- Ensure your website or mobile application is easy and simple to navigate
- Enable the user to find what they are searching for as quick as possible
- The end goal is to make sure the user has an enjoyable experience and encourage them to return to your website
